The big news from the fast food sector is that McDonalds is trialing fish and chips in Canada and Singapore.
According to McDonald’s Canadian website the new offering is “… made with two pieces of 100% wild-caught MSC certified sustainable Atlantic Haddock coated with a golden, crunchy batter, and served with McDonald’s® World Famous Fries™ and tartar dipping sauce. Catch it for a limited time.”
Our initial reaction is to applaud McDonalds for their diligence in selecting wild and certified sustainable fish for their new dish, and feedback from Canada is that it has been a successful trial and is likely to start rolling out worldwide.
Over in Singapore, the McDonald’s Fish & Fries is billed as featuring “two fish fillets along with a pack of McDonald’s fries. This is available as an ‘a la carte’ order from $7.30. An additional $0.90 will turn it into a meal with a medium Coca-Cola. These limited time only items are available at McDonald’s Singapore, while stocks last.”
The main points of the review from the Singaporean website www.littledayout.com are as below:
“Fish & Fries is McDonald’s spin on the classic fish & chips. The fish and fries came separately – two fish fillets in a box and the fries in McDonald’s regular red pack. Accompanying the fish and fries was a tub of creamy tartar sauce.”
“The fish looked crispy and golden. Our suspicions were confirmed when we broke the filet into half and heard a nice snap. The crispy batter opened up to reveal a tender fish filet inside. We were quite surprised with the crunch of the batter and the pleasing texture of the fish.”
Overall, the consensus within their office was that the McDonald’s Fish & Fries (and their other new product, the Sweet Chilli Fish Burger) were both winners and that staff members who taste-tested would likely buy it again sometime.
Praise indeed coming from an island with some exceptional seafood options, but the real test will come when launched in the UK, the home of fish and chips, where the ultimate comparisons will be made!
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