Sustainability

An alternative species guide 

Coley

An alternative to cod

Tilapia

The US' most popular fish

Herring

Try pickling and adding to a salad

Sardines

The 'rebranded' pilchard

Eat sustainably, eat seasonally. Check out our guide to

What's in season

Our tip: when it's raw, coley is an unappetising pink-grey colour; once cooked, it turns an attractive paler white.

Industry, community and conservation partners

© James Knight of Mayfair Ltd. Registered Office: 135-138 Newport Street, Vauxhall, London SE11 6AQ
Company Registration Number: Registered in England 3618 336. VAT number 8024917 45