The single biggest issue for the seafood sector

The broadcast of Channel 4’s Big Fish Fight in 2011 and 2012 created a dramatic surge in the issue of sustainability in the consciousness of the British public.


Sustainable Restaurant Association

The food and hospitality sector has listened; 250 restaurants have completed the Sustainable Restaurant Association’s audit, independently rated for their sustainability practices, and a further 250 are currently going through the process.


Similarly, evidence from influential campaigning restaurant guide, fish2fork, shows that over a two year measurement period, 45% of restaurants it’s reviewed improved their sustainability ratings – a direct response to consumer pressure.

Leading the sector on sustainability

James Knight is the sector leader on sustainability issues. We were the first wet fish wholesaler in London to be listed in the Sustainability Restaurant Association supplier directory. We have worked intensively with 20 environmental and sustainability groups on this issue; we live and breathe the differences between the MCS and MSC, the RSPCA and the many other organisations contributing to the conservation of future fish stocks.

For more information about our bespoke sustainability planning service, please contact Paschal Tiernan

James Knight of Mayfair helped me to get a brilliant Fish2Fork review - top of the list in fact - which has driven more customers into the restaurant." 

     Martin Scholz, Head Chef,
     Catch Restaurant at
     the Andaz Hotel

Industry, community and conservation partners

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Company Registration Number: Registered in England 3618 336. VAT number 8024917 45