Against a backdrop of dwindling wild fish stocks, CSR for us is not just a soundbite; it has been a way of life for many years. At the heart of our CSR initiatives is education: educating our customers and our local communities about practical ways to change their buying habits to protect fish supplies for future generations.
Sustainability: schools and colleges
The issue of sustainability is now on the curriculum of most primary and secondary schools, as well as many catering colleges. Our fishmongers give talks and demonstrations to pupils at each of these levels, discussing the species that should be avoided and promoted, the relative merits of wild versus farmed fish, as well as the issue of food miles.
Jamie Oliver Fifteen Apprentice Training Programme
We are very proud to be actively supporting Jamie Oliver’s Fifteen Apprentice Training Programme – his charity which empowers disengaged youngsters by training them for careers in the restaurant industry. A key part of the programme is education on the provenance of each ingredient – called ‘field to fork’ learning. Our role will be to provide practical workshops for the apprentices helping them with species identification, how to assess for freshness and quality, as well as knife skills training.
Our suppliers – commercial fishermen – risk their lives and their livelihoods every time they leave port. In waters around the UK, around 100 workers are killed or seriously injured every year, and so when a vessel encounters problems it's vital to have trusted people to call upon.
The RNLI volunteer lifeboat crew and lifeguards save lives at sea whatever the weather, 365 days a year, 24 hours a day. James Knight of Mayfair financially donates to this highly professional search and rescue service, to help them serve coastal communities in the UK and Eire.
Queen Elizabeth Scholarship Trust (QEST)
We also actively support QEST; a charity which aims to further British craftsmanship in traditional crafts and trades, such as silversmiths, upholsterers, fish smokers, antiques restorers, calligraphers, potters and many more. We provide them with both pro-bono and financial support.
The Long walk to Brighton, 100km in 24 hours
Ian Robinson our London sales manager supported the campaign for Alzheimer's Association walking 100km in May 2014, and will repeat this challenge again, with a team from James Knight of Mayfair on 23rd May 2015 trekking London 2 Brighton 100km, want to join us? let us know