James Knight of Mayfair has this summer launched a new range of pre-packed fish for retailers and online retailers.
Fiona O’Callaghan, Retail Manager, says, “We know that consumers miss their high street fishmonger, and so our aim is to bring coastal fresh fish to customers of delis, butchers and independent retailers in the South East”.
“When we say ‘coastal fresh’ we mean it”, Fiona continues. “Much of the pre-packed fish in the supermarkets has been artificially ‘gas flushed’ to enhance its shelf-life by two or three days, but this has a dreadful impact on quality and taste”, she says.
“Our range has not been artificially treated – it is genuinely fresh. It includes weekday staples like organic salmon and Norwegian cod, plus premium fish like monkfish, halibut and oysters for the weekends”.
She continues, “We have also created ‘meal kits’ of ingredients for popular seafood dishes like seafood paella, seafood risotto and bouillabaisse - these make a really quick and impressive meal.”
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Notes to editor
James Knight of Mayfair is London’s largest independent seafood wholesalers, supplying coastal fresh fish to restaurants, hotels, event caterers, pubs, online retailers and retailers. It also has a retail outlet in Selfridges Foodhall.
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